Unique Selling Proposition-the special benefit only you can provide
http://dailyplanit.com/2012/01/22/your-unique-selling-proposition/
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Printable card for values & USP
More Personal Branding Tools at List.ly
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What
Your talents/strengths
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Why
The reason you do what you do, to solve what problems, meet what needs
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How
You can do this in a special and unique way by
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Benefits
To add value with these results
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Who
Is your target audience
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Story
Emotional appeal, motivation
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Visualize
Images to illustrate
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Message
Include on all marketing materials
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Because I believe in (this) passionately I will (use these talents) for (these benefits) by doing (what) how (in this unique way) to (solve this problem).
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Condense to a clear, concise, memorable sentence:
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EXAMPLE
I will [combine ideas & information] for [adding shine with direction & growth] by [demonstrating simple goal setting strategies] to [teach life skills]
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I'm a goal coach who demonstrates GPS for your life (Goal Positioning System)
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GOAL PLANS - PURPOSE | DEVELOPMENT CENTER | DELICIOUS LINKS - PERSONAL BRANDING - USP - VALUES
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