What

Your talents/strengths

Why

To solve what problems, meet what needs

How

You can do this in a special and unique way by

Benefits

To add value with these results

Who

Is your target audience

Motivations

Emotional appeal

Visualize

Images to illustrate

Message

Include on all marketing materials

I will use [these talents] for [these benefits] by [in this unique way] to [solve this problem]

Condense to a clear, concise, memorable sentence:

EXAMPLE

I will [combine ideas & information] for [adding shine with direction & growth] by [demonstrating simple goal setting strategies] to [teach life skills]