Unique Selling Proposition-the special benefit only you can provide http://dailyplanit.com/2012/01/22/your-unique-selling-proposition/ |
Printable card for values & USP More Personal Branding Tools at List.ly |
What Your talents/strengths |
Why The reason you do what you do, to solve what problems, meet what needs
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How You can do this in a special and unique way by |
To add value with these results
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Who Is your target audience
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Story Emotional appeal, motivation
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Visualize Images to illustrate |
Message Include on all marketing materials
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Because I believe in (this) passionately I will (use these talents) for (these benefits) by doing (what) how (in this unique way) to (solve this problem). |
Condense to a clear, concise, memorable sentence:
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EXAMPLE I will [combine ideas & information] for [adding shine with direction & growth] by [demonstrating simple goal setting strategies] to [teach life skills]
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I'm a goal coach who demonstrates GPS for your life (Goal Positioning System) |
GOAL PLANS - PURPOSE | DEVELOPMENT CENTER | DELICIOUS LINKS - PERSONAL BRANDING - USP - VALUES